2017 PR Network Half Day Workshop

April 13, 2017
8:00 a.m. - Noon

Join us at the iWireless Center on April 13 for the PR Network of the Quad Cities Half Day Workshop. As the PR Network's largest event, the Half Day Workshop offers you the opportunity to network, learn and develop your professional skills. Enjoy a hot breakfast before hearing from community and industry leaders from around the Quad Cities.

Register Now

Location
iWireless Center
1201 River Dr., Moline, IL
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Cost - Includes hot breakfast and admission to half day workshop.
$40 for members
$20 for students (scholarships available)
$60 for non-members (must pay in advance)

Interested in becoming a member? Join now!

Agenda
7:30 - 8:00 a.m. Registration and breakfast
8:00 - 8:15 a.m. Welcome from Ronna Walker Johnson, PR Network President
8:15 - 9:15 a.m. Keynote- Josh Krakauer, CEO, Sculpt
9:20 - 10:10 a.m. Breakout Sessions (choose #1 or #2)
10:20 - 11:10 a.m. Breakout Sessions (choose #3 or #4)
11:15 - Noon Workshop wrap up- Josh Krakauer & Alex Rose, Sculpt

Speakers

Keynote Speaker
Josh Krakauer
- Sculpt - CEO and Co-Founder

Session:
Know to Grow: Why the best marketers don't guess, they listen.

It all starts with a conversation. Inspired by tools and tactics used by some of the fastest-growing entrepreneurial brands, learn the secret to breakthrough campaigns, winning content, and marketing that moves people. (Of course, it's not really a secret at all.) Whether you're building a personal, startup, or established brand, Josh will share strategies for capturing consumer insight across the entire buyers' journey and applying it to your social media and digital marketing efforts.

Walk away with specific steps for learning your audience's pain points, needs, and desires to make more meaningful marketing.

About Josh

JoshJosh launched Sculpt in 2012 with a simple mission, to help brands, big or small, connect with human consumers more humanly. What started as a social media management shop grew into the culture-driven, creative agency Sculpt is today.
Sculpt encompasses all facets of strategic planning, creative execution and brand development in the digital space. Josh and his team use social media to ignite conversations between consumers and brands, amplify inbound efforts through digital marketing, and top it off with creative production that transforms brilliant ideas into brilliant brand experiences.

A community builder at heart, Josh is obsessed with connecting people passionate about their ideas. Join him at the PR Network Half Day Workshop and dive into the world of ever-changing social media, digital marketing and start-up culture.

Learn more about Josh and the Sculpt team.

Breakout Sessions

Following the keynote speaker, a series of four interactive breakout sessions will occur. Attendees will choose to attend two of the four sessions.

Thank you to the following breakout session leaders who have graciously donated their time and efforts to present at the Half Day Workshop:

Additional details on our speakers and their sessions are below.

Breakout Session #1:
James Patrick Schmidt – MindFire Communications – Media Arsonist

The Art/Science of Paid Media: How to Buy Eyeballs, Engagement, and Earworms

SchmidtThis interactive session will walk through a series of media planning scenarios, highlighting some of the newest trends in media. We'll discuss what has (or hasn't) changed in the landscape, exactly what a planner/buyer does all day, and answer your questions about the world of paid media. And there will be treats, because that's how media planners roll.

James Patrick Schmidt is a media planner/buyer for MindFire Communications, where he builds plans around business objectives (not just marketing metrics). James worked previously at CBD Marketing in Chicago, and spent six years in the newspaper business, including as a designer for The New York Times Company. He would rather be snowboarding or kayaking, but that doesn't pay the bills.

Breakout Session #2:
Ryan Orr – dphilms – Senior Editor
Jennifer Verscha – dphilms – Executive Producer

Chemistry of a Viral VideoOrr

What makes up the molecular ingredients of a viral video that will captivate, entertain and engage your audience? Learn the pitfalls and strategies that can help make your next video campaign successful online.

Ryan Orr is the Senior Editor and master of illusions at dphilms. His professional experience spans 23 years. Ryan’s goal is very simple: learn something new every day, and use that knowledge to make his client's jaws drop! Ryan Orr is recognized by his bold ideas, passion of editorial, distinct graphic style, and his unique approach storytelling that successfully turns mundane projects plans into fresh, innovative bodies of work. Ryan is also an established artist and contributor to the arts community.Verscha

Born and raised in Louisville, KY, Jennifer Verscha bestows her charm of southern hospitality – as this is where she began her career in customer service and the hospitality industries. In 1995 she moved to the Quad Cities and continued working full-time in various retail management positions and at the Quad Cities Convention & Visitors Bureau. After completing college Jennifer embarked on a new career path, which would hone in on her creative marketing skills. Today, you can find Jennifer at dphilms, keeping clients on time and on budget while guiding them to their full marketing potential. She is also responsible for promoting dphilms through social media, web and networking events.

Breakout Session #3:
Erin Platt – Independent PR Consultant

Building Effective Relationships with the Media: Pitching and Making the News

PlattBuilding lasting relationships with your media sources requires being a bit of a salesman, a bit of a traffic cop, and a bit of a juggler in order to score placement. But sometimes even the best story ideas don’t see the light of day, and not from lack of trying. Learn tips on how to optimize your pitch as well as options to tell your story through alternate channels.

Erin is an award-winning PR and marketing communications professional with nearly 25 years’ experience managing both internal and external processes that elevate brand awareness in detail-oriented, results-driven environments. Her background has included PR strategy, media relations, executive communication, newsletter writing, crisis communications, community outreach, web content development, executive communications, government relations, copywriting, and more for businesses and community organizations large and small. Most importantly, all of the positions have required relationship-building skills with local, regional, and national journalists as well as the ability to match key messages with the intended audiences to achieve a desired call-to-action regardless of platform.

Breakout Session #4
Stephanie De Pasquale Soebbing Quilt Addicts Anonymous, Founder

Blogging for conversion: how to create content that sells without selling

SoebbingStephanie De Pasquale Soebbing turned her blog into an international business. She'll walk you through her journey of taking QuiltAddictsAnonymous.com from a hobby blog, to a collection of content designed to educate, entertain and drive sales.

She'll cover developing editorial calendars with cash flow in mind, targeting potential readers/customers, email list building and using Google Analytics to track what is bringing in new customers so you can spend your marketing budget on what is working.

 

Advance registration is required for this event. To make your reservation, please fill out the online registration form below. Deadline for registration is April 6 at noon. No-shows and cancellations will be billed.